"Pygmalion Effect IV" by Almudena Rodriguez

2014
$2,580 USD SOLD
Dimensions
W: 23.75" D: 1.0" H: 15.5"
Materials
Paper
Paint
Ink
Collection #
CAR043
Estimated Shipping
$75

Extracting images, logos and slogans from popular culture, Almudena Rodriguez rearranges these disparate signs in an attempt to map out a single vision determined not by original context but through aesthetic thought. In a series titled "Pygmalion Effect," the artist explores the popular psychological idea that greater expectations lead to better performance, questioning how an artist can influence the viewer’s perception. Created with acrylic paint, aniline, ink, watercolor and embroidery on amate paper, "Pygmalion Effect IV" layers images and messages that range from comic book illustrations to children’s book illustrations, asking the viewer to stretch their understanding of style, meaning and perception.

Acrylic, aniline, ink, watercolor, and embroidery on amate paper. Framed.

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Almudena Rodriguez

b. 1969, Madrid, Spain

The colorful, large-scale paintings of Spanish artist Almudena Rodriguez offer a dream-like vision of modern pop culture. Extracting banal images from everyday media – characters from comics, mythic heros of the past, idols of today – she recontextualizes shared cultural signifiers to highlight the absurdity of a world in which self-perception is determined by mass media.

Her work has been shown throughout Spain, Portugal, France, Serbia, Algiers, Mexico, USA and in contemporary art fairs ARCO and Art Miami. She currently resides and works in Madrid, Spain.

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“PAGODA RED was extremely supportive in helping to pull accessory options together for the Lake Forest Showhouse. After providing them with details and our vision on how we were looking to finish our space, Laurene helped curate options that made it easy for us to edit and finalize. It's also no surprise that the unique pieces we used in our showhouse space were some of the first to sell.”

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